zurich.co.uk Overview
Alexa Rank
590,044
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:29
Bounce Rate
62.5%
Search Traffic
36.7%
Total Sites Linking In
482
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
50.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
20,392 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zurich |
18.88% |
|
zurich insurance |
11.31% |
|
life insurance |
3.27% |
|
life insurance uk |
2.21% |
|
zurich uk |
1.85% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 96,780 | |
| 1,524,800 | |
| 193,244 | |
| 553,927 | |
| 726,711 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 557 | 2 | |
| 407 | 8 | |
| 324 | 7 | |
| 274 | 5 | |
| 71 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
insurance companies |
4 | 16 |
|
business leaders |
0 | 0 |
|
financial conduct authority |
208 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
zurich north america |
26 | 30 |
|
zurich insurance company |
24 | 18 |
|
zurich american insurance |
23 | 20 |
|
zurich insurance company ltd fidelity and deposit company of maryland |
23 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
home insurance |
68 | 50 |
|
insurance car |
65 | 31 |
|
car insurance quotes |
68 | 53 |
|
zurich insurance company |
50 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
zurich american insurance company |
30 | 65 |
|
zurich insurance company |
24 | 50 |
|
zurich insurance company ltd |
24 | 51 |
|
zurich insurance company ltd fidelity and deposit company of maryland |
23 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how to claim travel insurance |
13 | 2.67% |
|
what is turnover |
29 | 0.4% |
|
critical illness cover |
27 | 0.36% |
|
zurich assurance |
14 | 3.4% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.5% | |
| 36.7% | |
| 24.2% | |
| 18.6% | |
| 0% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.3 k | |
| 701 | |
| 482 | |
| 28 |
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