zurich.com.au Overview
Alexa Rank
553,927
Daily Pageviews per Visitor
2
Daily Time on Site
1:25
Bounce Rate
65.9%
Search Traffic
23.5%
Total Sites Linking In
167
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
24.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
33,060 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zurich |
15.1% |
|
zurich insurance |
6.88% |
|
zurich australia |
3.74% |
|
zurich life insurance |
3.74% |
|
zurich north sydney |
3.5% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 590,044 | |
| 424,907 | |
| 337,488 | |
| 1,874,699 | |
| 201,527 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 274 | 5 | |
| 27 | 10 | |
| 21 | 2 | |
| 10 | 1 | |
| 10 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
prudential regulation authority |
0 | 0 |
|
financial conduct authority |
0 | 0 |
|
central banks |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
life insurance cover |
25 | 8 |
|
income protection |
24 | 18 |
|
buy life insurance |
20 | 29 |
|
whole life insurance |
19 | 44 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cyber insurance |
65 | 34 |
|
car insurance |
66 | 59 |
|
travel insurance |
60 | 58 |
|
home insurance |
68 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
insurance company |
27 | 61 |
|
insurance companies in australia |
22 | 53 |
|
australian insurance company |
22 | 51 |
|
life insurance company |
21 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
onepath |
30 | 1.48% |
|
cigtco romania |
17 | 1.45% |
|
loving life |
22 | 2.21% |
|
currency risk |
20 | 1.84% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47.2% | |
| 36.7% | |
| 33.6% | |
| 23.5% | |
| 19% |
| Website | Referral Sites |
|---|---|
| 482 | |
| 167 | |
| 162 | |
| 125 | |
| 111 |
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