legalandgeneral.com Overview
Alexa Rank
175,817
Daily Pageviews per Visitor
1.8
Daily Time on Site
1:28
Bounce Rate
56.3%
Search Traffic
44.4%
Total Sites Linking In
701
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
74.8% |
|
United States |
5.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
3,736 |
|
United States |
192,659 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
legal and general |
14.65% |
|
l&g smart criteria |
3.58% |
|
legal & general |
3.11% |
|
legal and general login |
2.05% |
|
legal and general pension |
1.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 157,969 | |
| 3,175,012 | |
| 30,703 | |
| 123,100 | |
| 566,718 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,009 | 11 | |
| 323 | 7 | |
| 278 | 6 | |
| 170 | 10 | |
| 10 | 117 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
financial services |
21 | 10 |
|
financial advisers |
82 | 3 |
|
pension |
38 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
friends provident |
22 | 22 |
|
aviva |
21 | 49 |
|
friends life |
21 | 18 |
|
company pension scheme |
19 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance |
68 | 57 |
|
income protection insurance |
61 | 27 |
|
health insurance |
66 | 57 |
|
term life insurance |
59 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy life insurance |
20 | 61 |
|
company pension scheme |
19 | 66 |
|
free life insurance |
18 | 59 |
|
pension companies uk |
17 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
accord mortgages for intermediaries |
8 | 4.25% |
|
what to say when someone dies |
35 | 0.39% |
|
united trust bank |
15 | 3.37% |
|
l&g global technology index trust |
13 | 4.24% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.9% | |
| 44.4% | |
| 37.2% | |
| 21.7% | |
| Website | Referral Sites |
|---|---|
| 1.6 k | |
| 701 | |
| 418 | |
| 329 | |
| 215 |
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