zurich.com Overview
Alexa Rank
102,758
Daily Pageviews per Visitor
2.1
Daily Time on Site
1:41
Bounce Rate
49.4%
Search Traffic
21.9%
Total Sites Linking In
1,651
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
14.2% |
|
Canada |
6.5% |
|
Spain |
5.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
104,229 |
|
Canada |
26,373 |
|
Spain |
22,633 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zurich |
46.19% |
|
zurich insurance |
12.77% |
|
zurich insurance group |
2.44% |
|
insurance |
0.99% |
|
zurich careers |
0.94% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 206,850 | |
| 582,702 | |
| 143,401 | |
| 3,096,907 | |
| 506,407 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 923 | 37 | |
| 557 | 2 | |
| 406 | 8 | |
| 274 | 5 | |
| 1 | 22 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
business units |
6 | 10 |
|
reinsurance |
6 | 5 |
|
underwriting |
23 | 21 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
zurich pension login |
20 | 9 |
|
zurich log in |
20 | 6 |
|
zurich car warranty |
18 | 15 |
|
cyber insurance |
17 | 34 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
life insurance |
68 | 55 |
|
zurich connect |
43 | 26 |
|
seguro zurich |
48 | 7 |
|
axa |
58 | 54 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
zurich insurance company ltd |
34 | 51 |
|
zurich international online |
33 | 38 |
|
zurich american insurance company |
30 | 65 |
|
insurance company |
28 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
zurich login |
15 | 4.98% |
|
coupa |
49 | 0.07% |
|
lake geneva |
47 | 0.07% |
|
cyber liability |
17 | 3.25% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56% | |
| 36.4% | |
| 32.5% | |
| 21.9% | |
| 19.3% |
| Website | Referral Sites |
|---|---|
| 2.1 k | |
| 1.7 k | |
| 1.3 k | |
| 482 | |
| 26 |
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