zurichna.com Overview
Alexa Rank
210,559
Daily Pageviews per Visitor
2.1
Daily Time on Site
3:15
Bounce Rate
31.5%
Search Traffic
18.9%
Total Sites Linking In
1,311
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
67.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
31,106 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zurich |
12.12% |
|
zurich insurance |
9.82% |
|
zurich north america |
4.57% |
|
news hubu |
3.71% |
|
hubu news |
1.85% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 99,560 | |
| 573,933 | |
| 3,765,288 | |
| 478,205 | |
| 521,350 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 557 | 2 | |
| 406 | 8 | |
| 274 | 5 | |
| 47 | 1 | |
| 43 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
underwriting |
46 | 5 |
|
insurance companies |
103 | 5 |
|
financial conduct authority |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
insurance company |
27 | 35 |
|
insurance group |
24 | 18 |
|
zurich insurance uk |
22 | 9 |
|
zurich insurance plc |
21 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance company |
61 | 35 |
|
insurance |
68 | 57 |
|
zurich international life |
45 | 11 |
|
zurich travel insurance |
35 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
zurich american insurance company |
30 | 65 |
|
zurich insurance company ltd |
30 | 51 |
|
insurance company |
27 | 61 |
|
zurich insurance company |
24 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kathleen savio |
21 | 2.85% |
|
printable w9 |
20 | 2.06% |
|
builders risk insurance |
33 | 0.42% |
|
wholesale insurance broker |
16 | 4.5% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.4% | |
| 22.2% | |
| 18.9% | |
| 8.1% | |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.3 k | |
| 482 | |
| 285 | |
| 63 |
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