aia.com.au Overview
Alexa Rank
192,078
Daily Pageviews per Visitor
3.9
Daily Time on Site
3:48
Bounce Rate
41.8%
Search Traffic
33.1%
Total Sites Linking In
125
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
79.0% |
|
New Zealand |
1.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
3,316 |
|
New Zealand |
32,141 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
aia health insurance |
16.05% |
|
aia vitality |
12.78% |
|
aia |
9.33% |
|
aia health insuracne |
6.3% |
|
aia australia |
4.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 757,362 | |
| - | |
| 185,535 | |
| - | |
| 339,631 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 27 | 10 | |
| 21 | 2 | |
| 17 | 1 | |
| 10 | 0 | |
| 9 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
health insurance |
5 | 22 |
|
healthier lifestyles |
4 | 26 |
|
health and wellbeing |
6 | 18 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
aia international limited |
17 | 10 |
|
aia services |
17 | 8 |
|
aia home insurance |
17 | 7 |
|
aia medical insurance |
15 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance |
68 | 57 |
|
medical insurance |
65 | 45 |
|
critical illness insurance |
64 | 37 |
|
aia portal |
11 | 9 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
life insurance company |
18 | 64 |
|
australia insurance company |
17 | 51 |
|
insurance companies in australia |
16 | 53 |
|
australian insurance company |
16 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
aia logo |
22 | 2.3% |
|
virgin active |
39 | 0.1% |
|
medix |
39 | 0.24% |
|
hoyts |
50 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 33.1% | |
| 32.4% | |
| 23.4% | |
| 18.3% | |
| 6.1% |
| Website | Referral Sites |
|---|---|
| 190 | |
| 125 | |
| 111 | |
| 86 | |
| 19 |
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