nma.gov.au Overview
Alexa Rank
281,100
Daily Pageviews per Visitor
1.6
Daily Time on Site
2:26
Bounce Rate
70.0%
Search Traffic
69.6%
Total Sites Linking In
1,670
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
65.4% |
|
United States |
11.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
4,046 |
|
United States |
214,006 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
australia flag |
3.77% |
|
national museum of australia |
2.83% |
|
white australia policy |
1.65% |
|
the jerilderie letter |
1.62% |
|
thylacine |
1.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 176,821 | |
| 1,090,769 | |
| 45,779 | |
| 325,078 | |
| 3,593,438 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 691 | 40 | |
| 654 | 15 | |
| 364 | 62 | |
| 301 | 13 | |
| 172 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
strait |
84 | 34 |
|
australians |
198 | 79 |
|
aboriginal |
170 | 37 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
referendum |
24 | 45 |
|
aboriginal flag |
24 | 28 |
|
stolen generation |
23 | 24 |
|
eddie mabo |
23 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
president of australia |
65 | 20 |
|
joan child |
65 | 29 |
|
eddie mabo |
25 | 19 |
|
torres strait islander flag |
45 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
difference between aboriginal and torres strait islanders |
21 | 25 |
|
aboriginal vs indigenous |
18 | 54 |
|
indigenous vs aboriginal |
17 | 47 |
|
aboriginal vs indigenous australia |
16 | 26 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vincent lingiari |
12 | 3.89% |
|
adam goodes |
25 | 0.98% |
|
edith cowan |
17 | 3.37% |
|
when was penicillin invented? |
59 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.2% | |
| 75% | |
| 69.6% | |
| 53% | |
| 41.7% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.7 k | |
| 1.1 k | |
| 550 | |
| 421 |
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