aiatsis.gov.au Overview
Alexa Rank
325,680
Daily Pageviews per Visitor
1.7
Daily Time on Site
1:60
Bounce Rate
62.4%
Search Traffic
54.6%
Total Sites Linking In
1,067
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
87.1% |
|
United States |
10.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
4,430 |
|
United States |
331,560 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
aboriginal flag |
5.88% |
|
aboriginal |
4.21% |
|
first nations people |
3.34% |
|
mabo |
2.23% |
|
torres strait islander |
2.09% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 321,188 | |
| 672,830 | |
| 849,808 | |
| 2,650,933 | |
| 286,211 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 364 | 62 | |
| 178 | 90 | |
| 172 | 26 | |
| 48 | 63 | |
| 42 | 13 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
traditional custodians |
66 | 168 |
|
strait |
218 | 90 |
|
aboriginal |
264 | 78 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
acknowledgement of country |
36 | 22 |
|
australia day |
31 | 33 |
|
acknowledgement of country example |
30 | 13 |
|
reconciliation |
24 | 51 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
acknowledgement of country |
46 | 22 |
|
reconciliation |
70 | 51 |
|
australia day |
49 | 33 |
|
naidoc week |
52 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
aboriginal vs indigenous |
26 | 54 |
|
indigenous vs aboriginal |
22 | 47 |
|
difference between aboriginal and torres strait islanders |
21 | 25 |
|
aboriginal vs indigenous australia |
16 | 26 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
indigenous culture |
18 | 3.91% |
|
aboriginals |
29 | 1% |
|
torres strait islanders |
19 | 1.88% |
|
native australian |
17 | 3.19% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.9% | |
| 75% | |
| 54.6% | |
| 50% | |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 1 k | |
| 550 | |
| 307 | |
| 160 |
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