awm.gov.au Overview
Alexa Rank
147,687
Daily Pageviews per Visitor
3
Daily Time on Site
4:05
Bounce Rate
54.0%
Search Traffic
65%
Total Sites Linking In
2,513
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
69.9% |
|
United States |
14.3% |
|
New Zealand |
1.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
3,129 |
|
United States |
173,429 |
|
New Zealand |
17,030 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
anzac day |
9.63% |
|
australian war memorial |
2.19% |
|
cowra breakout |
1.96% |
|
gallipoli |
1.48% |
|
anzac |
1.39% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 258,798 | |
| 253,480 | |
| 183,716 | |
| 2,529,562 | |
| 2,394,341 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,032 | 29 | |
| 1,488 | 41 | |
| 1,167 | 24 | |
| 654 | 15 | |
| 400 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
first world war |
352 | 45 |
|
second world war |
371 | 49 |
|
australians |
589 | 54 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
what is the western front |
22 | 5 |
|
conscientious objector |
21 | 36 |
|
royal military college duntroon |
20 | 11 |
|
adf |
19 | 46 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
conscientious objector |
50 | 36 |
|
for the fallen |
56 | 15 |
|
shell green |
52 | 9 |
|
ww1 date |
62 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how to find out what medals a veteran was awarded |
24 | 53 |
|
17th battalion d company |
18 | 29 |
|
best ww2 tanks |
18 | 59 |
|
special air service |
17 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kokoda |
23 | 2.6% |
|
boer war |
39 | 0.19% |
|
breaker morant |
28 | 0.81% |
|
raaf |
27 | 1.8% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65% | |
| 62% | |
| 61.4% | |
| 43% | |
| 38.7% |
| Website | Referral Sites |
|---|---|
| 5.8 k | |
| 2.5 k | |
| 1.7 k | |
| 1.5 k | |
| 506 |
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