army.gov.au Overview
Alexa Rank
248,613
Daily Pageviews per Visitor
2.2
Daily Time on Site
2:08
Bounce Rate
64.4%
Search Traffic
60.1%
Total Sites Linking In
506
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
60.7% |
|
United States |
6.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
4,049 |
|
United States |
325,001 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
anzac day |
14.42% |
|
australian army |
5.79% |
|
anzac |
2.27% |
|
slouch hat |
2.14% |
|
australian army ranks |
1.43% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 99,106 | |
| 40,400 | |
| 144,691 | |
| 247,603 | |
| 4,819,278 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,424 | 63 | |
| 1,491 | 41 | |
| 1,169 | 24 | |
| 402 | 16 | |
| 135 | 35 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
air force |
71 | 21 |
|
australian defense force |
190 | 29 |
|
australians |
365 | 22 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
royal australian air force |
32 | 17 |
|
raaf |
30 | 27 |
|
adf pay rates |
29 | 9 |
|
reservist |
28 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
navy |
59 | 53 |
|
malayan emergency |
57 | 20 |
|
vietnam war |
72 | 56 |
|
battle of the coral sea |
59 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
adf pay rates |
29 | 42 |
|
australian special forces |
26 | 65 |
|
how to find out what medals a veteran was awarded |
25 | 53 |
|
nv1 security clearance |
24 | 41 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
infantry meaning |
21 | 1.32% |
|
bushmaster |
50 | 0.08% |
|
mp5 |
46 | 0.1% |
|
slouch hats |
14 | 4.81% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.5% | |
| 60.1% | |
| 49.1% | |
| 39.9% | |
| 26.3% |
| Website | Referral Sites |
|---|---|
| 2.5 k | |
| 2.2 k | |
| 1.5 k | |
| 506 | |
| 325 |
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