winc.com.au Overview
Alexa Rank
301,625
Daily Pageviews per Visitor
2.5
Daily Time on Site
3:18
Bounce Rate
50.0%
Search Traffic
48.6%
Total Sites Linking In
233
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
72.3% |
|
United States |
18.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
7,773 |
|
United States |
183,423 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
winc |
7.68% |
|
staples |
5.49% |
|
energizer 24 pack aaa industrial |
3.29% |
|
winc australia |
1.63% |
|
staples australia |
1.62% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 273,633 | |
| 463,388 | |
| 592,980 | |
| 714,963 | |
| 221,044 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 106 | 1 | |
| 14 | 1 | |
| 2 | 2 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
aboriginal |
0 | 0 |
|
work from home |
1 | 2 |
|
work place |
3 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
office equipment |
32 | 40 |
|
melbourne office supplies |
31 | 11 |
|
office supplies melbourne |
31 | 6 |
|
laminator |
30 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
laminator |
18 | 43 |
|
paper shredder |
78 | 44 |
|
office supplies near me |
16 | 43 |
|
stationary |
78 | 51 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
office supplies online |
49 | 55 |
|
office store |
36 | 26 |
|
online stationary |
33 | 53 |
|
buy office supplies |
29 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kensington footrest |
13 | 4.2% |
|
leukoplast |
26 | 1.78% |
|
whiteboard eraser |
24 | 1.08% |
|
pen holder |
34 | 0.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 72.4% | |
| 71.4% | |
| 48.6% | |
| 38.8% | |
| 37.7% |
| Website | Referral Sites |
|---|---|
| 247 | |
| 233 | |
| 95 | |
| 47 | |
| 23 |
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