officemax.co.nz Overview
Alexa Rank
223,872
Daily Pageviews per Visitor
3.1
Daily Time on Site
4:00
Bounce Rate
38.8%
Search Traffic
43.3%
Total Sites Linking In
113
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
63.9% |
|
United States |
9.0% |
|
Australia |
6.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
610 |
|
United States |
383,589 |
|
Australia |
45,841 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
office max |
10.2% |
|
officemax |
7.91% |
|
bubble wrap roll nz |
2.3% |
|
pallet wrapping stretch bands |
1.21% |
|
officemax desks |
0.89% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 95,638 | |
| 563,213 | |
| 334,747 | |
| 481,740 | |
| 621,462 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 223 | 13 | |
| 68 | 14 | |
| 34 | 3 | |
| 29 | 9 | |
| 25 | 35 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
warehouse |
0 | 0 |
|
delivery address |
0 | 0 |
|
online shop |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
power bank |
34 | 49 |
|
kindle paperwhite nz |
34 | 9 |
|
echo dot nz |
33 | 8 |
|
nintendo switch nz |
32 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ergonomic office chair |
71 | 39 |
|
office equipment |
54 | 40 |
|
office supplies near me |
16 | 43 |
|
sit stand desk |
60 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
buy printer nz |
33 | 54 |
|
buy kindle |
29 | 71 |
|
monitor sale nz |
29 | 52 |
|
cost of external hard drive |
27 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
paper shredder |
44 | 0.08% |
|
typewriter ink ribbon |
8 | 4.49% |
|
office furniture |
52 | 0.03% |
|
office chair mat |
35 | 0.29% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.3% | |
| 43.3% | |
| 38.4% | |
| 26% | |
| 19.7% |
| Website | Referral Sites |
|---|---|
| 463 | |
| 135 | |
| 113 | |
| 95 | |
| 33 |
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