vanguard.com Overview
Alexa Rank
1,222
Daily Pageviews per Visitor
7.52
Daily Time on Site
6:40
Bounce Rate
18.5%
Search Traffic
26.5%
Total Sites Linking In
4,019
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
87.5% |
|
China |
1.8% |
|
Taiwan |
1.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
285 |
|
China |
21,368 |
|
Taiwan |
2,063 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vanguard |
22.9% |
|
vanguard login |
13.5% |
|
vti |
1.13% |
|
voo |
0.99% |
|
vanguard funds |
0.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 280 | |
| 517 | |
| 3,941 | |
| 9,993 | |
| 10,803 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 9,398 | 16 | |
| 6,940 | 56 | |
| 6,845 | 17 | |
| 4,972 | 12 | |
| 691 | 98 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
virtual assistant |
0 | 0 |
|
mutual funds |
168 | 311 |
|
interest rates |
98 | 32 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
swppx |
50 | 40 |
|
swtsx |
47 | 33 |
|
soxl |
46 | 42 |
|
schb |
46 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
schb |
55 | 36 |
|
schf |
55 | 33 |
|
ixus |
68 | 34 |
|
spy etf |
70 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
etf comparison |
54 | 65 |
|
etf vs index fund |
53 | 75 |
|
etf vs mutual fund |
51 | 74 |
|
compare mutual funds |
50 | 72 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
roll over 401k to ira |
22 | 2.5% |
|
japan etf |
25 | 1.12% |
|
reit fund |
18 | 3.23% |
|
technology etfs |
18 | 3.96% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.4% | |
| 26.5% | |
| 24.8% | |
| 15.7% | |
| 14.5% |
| Website | Referral Sites |
|---|---|
| 7.4 k | |
| 6.9 k | |
| 4.2 k | |
| 4 k | |
| 872 |
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