fidelity.com Overview
Alexa Rank
280
Daily Pageviews per Visitor
6.90
Daily Time on Site
7:22
Bounce Rate
15.6%
Search Traffic
14.5%
Total Sites Linking In
6,900
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
89.9% |
|
China |
1.6% |
|
India |
1.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
83 |
|
China |
8,966 |
|
India |
8,201 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
fidelity login |
18.97% |
|
fidelity |
11.77% |
|
fidelity 401k |
2.67% |
|
fidelity investments |
2.2% |
|
fidelity netbenefits |
1.38% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,222 | |
| 517 | |
| 3,941 | |
| 694 | |
| 451 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 100,944 | 13 | |
| 9,398 | 16 | |
| 6,940 | 56 | |
| 6,845 | 17 | |
| 691 | 98 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mutual funds |
770 | 135 |
|
motley fool |
26 | 10 |
|
stock markets |
654 | 75 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
vanguard 529 |
52 | 37 |
|
vanguard funds |
48 | 49 |
|
russell 2000 |
45 | 47 |
|
vym stock |
44 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
the fidelity bank |
25 | 13 |
|
fidelity bank mortgage |
18 | 27 |
|
fidelity bank loan |
18 | 7 |
|
fidelity bank careers |
50 | 17 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
etf vs index fund |
59 | 75 |
|
etf vs mutual fund |
56 | 74 |
|
vanguard total bond market index fund |
56 | 74 |
|
index fund vs etf |
55 | 78 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
pivot points indicator |
13 | 4.51% |
|
inpix |
26 | 2.04% |
|
traditional ira calculator |
21 | 2.18% |
|
lemings |
19 | 2.48% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.9% | |
| 26.5% | |
| 24.8% | |
| 15.7% | |
| 14.5% |
| Website | Referral Sites |
|---|---|
| 20.8 k | |
| 7.4 k | |
| 6.9 k | |
| 4.2 k | |
| 4 k |
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