urbandecay.com Overview
Alexa Rank
132,585
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:09
Bounce Rate
57.9%
Search Traffic
43%
Total Sites Linking In
1,607
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
48.6% |
|
India |
14.8% |
|
Singapore |
2.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
45,884 |
|
India |
114,870 |
|
Singapore |
20,208 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
urban decay |
16.96% |
|
urban decay naked palette |
3.65% |
|
naked palette |
2.6% |
|
urban decay born to run |
1.59% |
|
urbandecay |
1.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 670,836 | |
| 99,439 | |
| 951,365 | |
| 101,305 | |
| 55,130 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 601 | 345 | |
| 273 | 278 | |
| 89 | 14 | |
| 21 | 76 | |
| 6 | 12 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
approximate retail value |
1 | 16,705 |
|
computer hardware |
1 | 16,705 |
|
computer networks |
1 | 16,705 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
national lipstick day |
25 | 35 |
|
liquid eyeliner |
25 | 25 |
|
matte lipstick |
24 | 30 |
|
custom eyeshadow palette |
23 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
anastasia beverly hills |
64 | 50 |
|
benefit |
75 | 52 |
|
lancome |
49 | 53 |
|
estee lauder |
32 | 56 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
is urban decay cruelty free |
31 | 52 |
|
makeup sale |
29 | 21 |
|
urban decay pro discount |
29 | 31 |
|
pro discount makeup |
28 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
eye shadow |
34 | 0.31% |
|
samantha ravndahl |
33 | 0.39% |
|
colored mascara |
18 | 3.57% |
|
all nighter |
33 | 0.38% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.7% | |
| 43% | |
| 40.7% | |
| 8.3% | |
| Website | Referral Sites |
|---|---|
| 3.8 k | |
| 1.6 k | |
| 1.5 k | |
| 375 | |
| 108 |
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