unicef.org.au Overview
Alexa Rank
482,987
Daily Pageviews per Visitor
1.5
Daily Time on Site
2:09
Bounce Rate
61.3%
Search Traffic
40.3%
Total Sites Linking In
570
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
56.9% |
|
United States |
9.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
10,817 |
|
United States |
491,231 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
unicef |
15.22% |
|
unicef australia |
7.19% |
|
convention on the rights of the child |
4.34% |
|
un convention on the rights of the child |
3.35% |
|
the united nations convention on the rights of the child |
2.18% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 570,547 | |
| 1,326,719 | |
| 296,790 | |
| 211,431 | |
| 630,173 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,580 | 56 | |
| 1,228 | 27 | |
| 363 | 64 | |
| 175 | 114 | |
| 106 | 68 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
vulnerable children |
42 | 79 |
|
save the children |
0 | 0 |
|
unicef |
269 | 78 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
rights of children |
28 | 11 |
|
united nations children's rights |
27 | 6 |
|
the rights of the child |
24 | 6 |
|
convention on the rights of the child summary |
23 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
child poverty |
53 | 21 |
|
save the children |
51 | 46 |
|
unicef donations |
13 | 9 |
|
yemen |
69 | 53 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
unicef market |
21 | 25 |
|
human rights for children |
21 | 52 |
|
donate online |
18 | 52 |
|
save the children donation |
16 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rights of the child |
15 | 3.39% |
|
fundraise |
36 | 0.33% |
|
philanthropy |
48 | 0.04% |
|
sponsor a child |
29 | 0.4% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.2% | |
| 41.5% | |
| 40.3% | |
| 39.6% | |
| Website | Referral Sites |
|---|---|
| 3.3 k | |
| 2.9 k | |
| 613 | |
| 570 | |
| 140 |
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