ulta.com Overview
Alexa Rank
3,209
Daily Pageviews per Visitor
4.34
Daily Time on Site
4:50
Bounce Rate
39.8%
Search Traffic
28.9%
Total Sites Linking In
7,012
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
79.7% |
|
China |
4.2% |
|
India |
2.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
521 |
|
China |
20,871 |
|
India |
21,623 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ulta |
7.59% |
|
ulta beauty |
1.81% |
|
ulta near me |
0.97% |
|
ulta credit card |
0.78% |
|
colourpop |
0.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,716 | |
| 52,102 | |
| 25,646 | |
| 9,064 | |
| 18,830 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 16,543 | 111 | |
| 12,537 | 66 | |
| 3,222 | 57 | |
| 201 | 7 | |
| 159 | 44 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
ariana grande |
10 | 44,631 |
|
k-pop |
0 | 0 |
|
perfumes |
211 | 2,167 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
drunk elephant baby facial |
50 | 31 |
|
fenty foundation |
49 | 36 |
|
supergoop unseen sunscreen |
49 | 32 |
|
tatcha silk canvas |
49 | 32 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
olaplex |
61 | 51 |
|
kerastase |
59 | 47 |
|
moroccanoil |
60 | 40 |
|
shu uemura |
54 | 43 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
sunday riley good genes |
55 | 64 |
|
luxury facial oil |
55 | 66 |
|
shiseido ultimune power infusing concentrate review |
54 | 58 |
|
it cosmetics cc cream review |
52 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
opi colors |
30 | 1.39% |
|
hair regrowth for men |
23 | 1.99% |
|
double serum |
17 | 4.33% |
|
dr. bronner's soap |
25 | 2.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.6% | |
| 61.4% | |
| 61.3% | |
| 29.6% | |
| 28.9% |
| Website | Referral Sites |
|---|---|
| 12.3 k | |
| 7 k | |
| 6.9 k | |
| 1.8 k | |
| 726 |
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