theinsurer.com Overview
Alexa Rank
1,312,683
Daily Pageviews per Visitor
2
Daily Time on Site
1:21
Bounce Rate
61.9%
Total Sites Linking In
114
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
74.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
435,737 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
insurer |
21.47% |
|
the insurer |
12.81% |
|
sompo insurance news |
9.85% |
|
convex insurance |
1.75% |
|
generali insurance news |
1.74% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,228,144 | |
| 1,824,269 | |
| 235,651 | |
| 1,216,888 | |
| 2,612,831 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 9,934 | 2 | |
| 1,866 | 4 | |
| 1,118 | 2 | |
| 620 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
insurance industry |
120 | 8 |
|
reinsurance |
362 | 7 |
|
underwriting |
245 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
amazon insurance |
25 | 28 |
|
iquw |
25 | 8 |
|
ppl insurance |
24 | 9 |
|
tamesis dual |
23 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance companies |
68 | 46 |
|
insurance |
68 | 57 |
|
amazon insurance |
69 | 28 |
|
largest insurance brokers |
58 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
insurance websites |
17 | 53 |
|
voya appoints morgan stanley to sell $1bn life business |
16 | 48 |
|
liberty mutual global risk solutions |
15 | 48 |
|
largest reinsurance companies |
14 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cybercube us property |
9 | 3.86% |
|
castle key insurance |
17 | 2.34% |
|
james tuplin |
9 | 4.18% |
|
convex insurance |
12 | 3.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.2% | |
| 56.3% | |
| 30% | |
| Website | Referral Sites |
|---|---|
| 464 | |
| 238 | |
| 204 | |
| 114 | |
| 16 |
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