insuranceinsider.com Overview
Alexa Rank
1,250,410
Daily Pageviews per Visitor
1
Daily Time on Site
0:47
Bounce Rate
78.3%
Search Traffic
64.3%
Total Sites Linking In
238
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
49.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
407,120 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
insurance insider |
26.92% |
|
the insurance insider |
4.46% |
|
willis re |
2.32% |
|
reinsurance news |
1.78% |
|
aspen apollo |
1.53% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,232,710 | |
| 1,282,726 | |
| 235,916 | |
| 2,602,724 | |
| 626,080 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 9,978 | 2 | |
| 1,880 | 4 | |
| 1,138 | 2 | |
| 206 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
insurance industry |
46 | 4 |
|
reinsurance |
91 | 5 |
|
underwriting |
91 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
advantagego |
36 | 20 |
|
reinsurancenews |
29 | 19 |
|
sompo insurance news |
29 | 14 |
|
cybercube us property |
27 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
advantagego |
50 | 20 |
|
axa xl catlin |
56 | 15 |
|
insurance companies |
68 | 46 |
|
largest insurance brokers |
58 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
liberty mutual global risk solutions |
22 | 48 |
|
insurance websites |
17 | 53 |
|
london market group |
16 | 39 |
|
voya appoints morgan stanley to sell $1bn life business |
16 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
eileen connelly |
11 | 3.93% |
|
insurance news |
29 | 0.3% |
|
james tuplin |
9 | 4.38% |
|
axa xl |
25 | 0.51% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 68.4% | |
| 64.3% | |
| 50% | |
| 41.7% | |
| Website | Referral Sites |
|---|---|
| 464 | |
| 238 | |
| 204 | |
| 114 | |
| 23 |
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