swappie.com Overview
Alexa Rank
39,831
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:60
Bounce Rate
39.5%
Search Traffic
43.2%
Total Sites Linking In
136
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Italy |
20.5% |
|
Germany |
12.3% |
|
Sweden |
8.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Italy |
2,893 |
|
Germany |
8,640 |
|
Sweden |
1,923 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
swappie |
26.95% |
|
iphone ricondizionati |
4.55% |
|
iphone x |
3.22% |
|
iphone xs |
2.72% |
|
iphone 11 pro |
2.27% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 160,930 | |
| 53,160 | |
| 8,255 | |
| 280,669 | |
| 261,184 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 245 | 18 | |
| 5 | 2 | |
| 3 | 1 | |
| 3 | 32 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
customer reviews |
0 | 0 |
|
work conditions |
0 | 0 |
|
pre owned |
1 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
backmarket |
29 | 44 |
|
apple refurbished |
26 | 59 |
|
black market |
26 | 42 |
|
blackmarket |
25 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
apple |
84 | 81 |
|
airpods |
78 | 64 |
|
iphone 13 |
78 | 63 |
|
macbook pro |
19 | 67 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
refurbished iphone |
38 | 67 |
|
back market |
36 | 65 |
|
refurbished |
35 | 62 |
|
iphone refurbished |
34 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
refurbed |
34 | 0.3% |
|
how to transfer data from iphone to iphone |
29 | 0.39% |
|
how to turn off iphone |
23 | 1.57% |
|
iphone 11 pro 256gb |
23 | 0.56% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.7% | |
| 62.7% | |
| 43.2% | |
| 34.8% | |
| 32.6% |
| Website | Referral Sites |
|---|---|
| 223 | |
| 136 | |
| 136 | |
| 16 | |
| 3 |
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