backmarket.com Overview
Alexa Rank
7,671
Daily Pageviews per Visitor
4.7
Daily Time on Site
3:24
Bounce Rate
46.2%
Search Traffic
32.1%
Total Sites Linking In
223
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
71.1% |
|
India |
3.6% |
|
South Africa |
3.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
2,552 |
|
India |
39,890 |
|
South Africa |
2,842 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
back market |
9.1% |
|
backmarket |
6.85% |
|
refurbished iphone |
3.23% |
|
apple refurbished |
2.76% |
|
black market |
2.66% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 275,013 | |
| 10,289 | |
| 51,938 | |
| 573,824 | |
| 141,451 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,227 | 6 | |
| 243 | 18 | |
| 56 | 9 | |
| 39 | 5 | |
| 18 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
customer reviews |
4 | 443 |
|
work conditions |
9 | 197 |
|
pre owned |
11 | 162 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
used macbook pro for sale |
35 | 23 |
|
sell your mac |
34 | 30 |
|
used iphone se |
34 | 24 |
|
buy refurbished macbook |
32 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
apple second hand |
46 | 12 |
|
buy refurbished macbook |
67 | 24 |
|
tablet refurbished |
47 | 12 |
|
second hand phone |
62 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
refurbished macbook |
58 | 63 |
|
refurbished iphone |
58 | 67 |
|
used macbook pro |
58 | 63 |
|
used ipad |
58 | 67 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
asus refurbished laptops |
19 | 2.51% |
|
used iphone 10 |
15 | 3.59% |
|
cdma vs gsm |
38 | 0.25% |
|
macbook pro 2015 refurbished |
23 | 1.48% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.3% | |
| 36.1% | |
| 32.1% | |
| 27.9% | |
| 24.3% |
| Website | Referral Sites |
|---|---|
| 850 | |
| 452 | |
| 223 | |
| 96 | |
| 64 |
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