southampton.gov.uk Overview
Alexa Rank
432,232
Daily Pageviews per Visitor
3.0
Daily Time on Site
3:19
Bounce Rate
43.1%
Search Traffic
31%
Total Sites Linking In
906
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
91.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
6,266 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
southampton |
15.92% |
|
southampton uk |
2.96% |
|
southampton city council |
2.66% |
|
my journey |
1.92% |
|
southampton council tax |
1.8% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 521,107 | |
| 123,176 | |
| - | |
| 242,872 | |
| 258,857 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,724 | 26 | |
| 1,565 | 35 | |
| 1,358 | 8 | |
| 950 | 17 | |
| 569 | 85 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
city center |
91 | 27 |
|
bristol |
0 | 0 |
|
city council |
402 | 17 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
october half term 2021 |
37 | 23 |
|
easter 2022 |
32 | 41 |
|
householdresponse |
31 | 22 |
|
pay council tax online |
28 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
october half term 2021 |
54 | 23 |
|
easter 2022 |
58 | 41 |
|
electoral register |
55 | 22 |
|
yot |
82 | 49 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay council tax |
40 | 54 |
|
pay council tax online |
28 | 51 |
|
online tax account |
25 | 56 |
|
find business rates |
24 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sexual orientation test |
22 | 1.91% |
|
jobs in southampton |
12 | 4.7% |
|
my address |
42 | 0.08% |
|
bin |
50 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.4% | |
| 54.5% | |
| 52.8% | |
| 31.4% | |
| 31% |
| Website | Referral Sites |
|---|---|
| 2.1 k | |
| 2 k | |
| 1.2 k | |
| 906 | |
| 610 |
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