portsmouth.gov.uk Overview
Alexa Rank
566,952
Daily Pageviews per Visitor
2.7
Daily Time on Site
2:30
Bounce Rate
44.0%
Search Traffic
35.4%
Total Sites Linking In
610
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
90.6% |
|
United States |
7.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
7,928 |
|
United States |
426,412 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
portsmouth |
15.92% |
|
portsmouth city council |
5.34% |
|
portsmouth council tax |
4.06% |
|
portsmouth city |
4.03% |
|
covid test kits uk gov |
3.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,599,054 | |
| 479,234 | |
| 152,541 | |
| 429,462 | |
| 265,921 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bin |
23 | 50 |
|
portsmouth restaurants |
19 | 23 |
|
spinnaker tower |
19 | 21 |
|
victorious festival 2021 |
19 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
council tax |
55 | 36 |
|
book covid test |
64 | 27 |
|
book pcr test |
27 | 26 |
|
park portsmouth |
17 | 10 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay council tax |
21 | 54 |
|
how to get rid of abandoned car on private property |
16 | 67 |
|
best restaurants in portsmouth |
15 | 54 |
|
pay council tax online |
13 | 51 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
new bin number |
10 | 4.19% |
|
half term 2021 |
21 | 0.8% |
|
secondary school |
60 | 0.01% |
|
portsmouth population |
14 | 2.61% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56% | |
| 43.4% | |
| 35.4% | |
| 28.9% | |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 906 | |
| 867 | |
| 610 | |
| 269 |
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