smartwool.com Overview
Alexa Rank
61,096
Daily Pageviews per Visitor
4.6
Daily Time on Site
3:40
Bounce Rate
40.3%
Search Traffic
36.4%
Total Sites Linking In
1,032
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
66.6% |
|
Canada |
5.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
22,206 |
|
Canada |
29,507 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
smartwool |
10.88% |
|
merino wool |
7.17% |
|
smartwool socks |
5.15% |
|
smart wool socks |
4.52% |
|
wool socks |
2.74% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 73,937 | |
| 77,830 | |
| 227,928 | |
| 399,962 | |
| 1,017,672 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 315 | 12 | |
| 77 | 117 | |
| 67 | 91 | |
| 51 | 42 | |
| 50 | 48 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
icebreakers |
0 | 0 |
|
sock |
57 | 23 |
|
wool |
54 | 22 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
darn tough |
27 | 38 |
|
darn tough socks sale |
25 | 27 |
|
darn tough vermont |
24 | 25 |
|
best work socks |
24 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
icebreaker |
62 | 48 |
|
waterproof pants |
66 | 33 |
|
gore tex |
27 | 41 |
|
hiking gear |
67 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best socks |
31 | 65 |
|
best hunting socks |
31 | 46 |
|
merino wool for women |
26 | 25 |
|
darn tough socks sale |
25 | 27 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
chup socks |
25 | 2.93% |
|
merino wool tshirt |
8 | 4.94% |
|
sos outreach |
18 | 4.26% |
|
liner socks |
26 | 1.5% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 36.5% | |
| 36.4% | |
| 33.7% | |
| 26.7% | |
| 20% |
| Website | Referral Sites |
|---|---|
| 1 k | |
| 1 k | |
| 506 | |
| 51 | |
| 35 |
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