icebreaker.com Overview
Alexa Rank
72,956
Daily Pageviews per Visitor
2.9
Daily Time on Site
3:41
Bounce Rate
41.2%
Search Traffic
34%
Total Sites Linking In
1,045
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
38.3% |
|
United Kingdom |
14.4% |
|
Canada |
13.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
31,866 |
|
United Kingdom |
16,540 |
|
Canada |
11,980 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
icebreaker |
19.39% |
|
ice breaker |
5.99% |
|
merino wool |
2.23% |
|
merino wool t shirt |
1.22% |
|
icebreaker merino |
1.18% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 65,158 | |
| 234,959 | |
| 1,012,616 | |
| 270,801 | |
| 304,709 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 315 | 12 | |
| 67 | 91 | |
| 58 | 24 | |
| 51 | 42 | |
| 4 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bleach |
29 | 159 |
|
icebreakers |
41 | 124 |
|
wool |
33 | 163 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
smartwool |
24 | 47 |
|
smart wool socks |
23 | 34 |
|
smart wool |
21 | 27 |
|
woolx |
19 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
smartwool |
63 | 47 |
|
mammut |
59 | 44 |
|
msr |
56 | 46 |
|
sea to summit |
58 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
merino wool shirt sale |
32 | 49 |
|
best merino wool hoodie |
30 | 49 |
|
best wool leggings |
28 | 49 |
|
best wool t shirt |
27 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
icebreaker wiki |
12 | 4.99% |
|
felix starck |
21 | 1.55% |
|
merino wool sweater |
23 | 1.99% |
|
what is merino wool |
20 | 3.2% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 38.1% | |
| 35.7% | |
| 34% | |
| 15.6% | |
| Website | Referral Sites |
|---|---|
| 1 k | |
| 1 k | |
| 155 | |
| 51 | |
| 5 |
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