sierra.com Overview
Alexa Rank
17,089
Daily Pageviews per Visitor
5.8
Daily Time on Site
5:16
Bounce Rate
33.5%
Search Traffic
19.4%
Total Sites Linking In
804
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
74.9% |
|
India |
1.9% |
|
Canada |
1.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,243 |
|
India |
148,571 |
|
Canada |
19,599 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sierra |
22.54% |
|
sierra trading post |
15.22% |
|
kings quest |
2.32% |
|
king's quest |
2.1% |
|
sierra games |
1.81% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 23,461 | |
| 58,958 | |
| 49,949 | |
| 18,385 | |
| 507,402 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 11,326 | 0 | |
| 1,183 | 24 | |
| 576 | 68 | |
| 221 | 36 | |
| 38 | 39 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
expedited shipping |
251 | 104 |
|
jackets |
19 | 177 |
|
boots |
57 | 116 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
marshalls |
33 | 63 |
|
patagonia sale |
30 | 47 |
|
tj maxx |
29 | 66 |
|
north face |
29 | 61 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
black diamond equipment |
32 | 32 |
|
sherpa adventure gear |
22 | 25 |
|
mysierra |
8 | 35 |
|
team sierra |
65 | 9 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
patagonia sale |
30 | 26 |
|
discount outdoor gear |
30 | 29 |
|
clearance |
29 | 71 |
|
darn tough socks sale |
28 | 27 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
gerry pants |
20 | 1.37% |
|
carhartt jacket |
37 | 0.33% |
|
best waterproof jackets |
17 | 4.9% |
|
c&c california |
24 | 1.26% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 36.1% | |
| 34.4% | |
| 24.5% | |
| 23.4% | |
| 19.4% |
| Website | Referral Sites |
|---|---|
| 2.1 k | |
| 1.9 k | |
| 804 | |
| 752 | |
| 503 |
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