ppdi.com Overview
Alexa Rank
311,896
Daily Pageviews per Visitor
3.2
Daily Time on Site
2:60
Bounce Rate
44.7%
Search Traffic
3.3%
Total Sites Linking In
239
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
74.8% |
|
Belgium |
1.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
40,417 |
|
Belgium |
41,022 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ppd |
49.06% |
|
ppd careers |
4.1% |
|
ppd austin |
2.62% |
|
pharmaceutical product development |
1.96% |
|
ppd wilmington nc |
1.15% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 330,508 | |
| 392,449 | |
| 452,023 | |
| 150,682 | |
| 496,284 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 525 | 4 | |
| 126 | 4 | |
| 115 | 9 | |
| 5 | 0 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
patients |
11 | 8 |
|
clinical trials |
43 | 7 |
|
clinical research |
28 | 8 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
worldwide clinical trials |
26 | 29 |
|
clinical research company |
26 | 10 |
|
epro |
24 | 34 |
|
cro in germany |
24 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
clinical research company |
49 | 10 |
|
global cro |
51 | 5 |
|
bioanalytical laboratory |
49 | 5 |
|
what is a ppd |
71 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
clinical research company |
26 | 49 |
|
clinical trial companies |
22 | 51 |
|
cro companies |
16 | 49 |
|
clinical trial site selection |
16 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ethics committee |
26 | 1.13% |
|
clinical research |
35 | 0.21% |
|
what is a cro |
26 | 0.68% |
|
clinical research organization |
22 | 0.96% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47.3% | |
| 30.9% | |
| 15.7% | |
| 7.6% | |
| 3.3% |
| Website | Referral Sites |
|---|---|
| 423 | |
| 332 | |
| 239 | |
| 116 | |
| 82 |
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