ppd.com Overview
Alexa Rank
325,867
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:14
Bounce Rate
58.0%
Search Traffic
28.6%
Total Sites Linking In
129
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
56.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
113,806 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ppd |
33.03% |
|
ppd inc |
2.63% |
|
ppd wilmington nc |
2.41% |
|
pharmaceutical product development |
2.25% |
|
contract research organization |
1.9% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 309,223 | |
| 881,313 | |
| 630,528 | |
| 451,899 | |
| 485,969 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 225 | 11 | |
| 108 | 3 | |
| 19 | 0 | |
| 9 | 2 | |
| 1 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
clinical research |
78 | 11 |
|
drug development |
81 | 11 |
|
clinical trials |
108 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
cro clinical trials |
31 | 18 |
|
cro clinical trial |
26 | 8 |
|
oncology cro |
25 | 7 |
|
what is a cro |
22 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
clinical trials |
60 | 44 |
|
ctms |
45 | 32 |
|
clinical research organizations |
49 | 16 |
|
clinical trial companies |
51 | 9 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
clinical research company |
31 | 49 |
|
cro companies |
21 | 49 |
|
cro company |
20 | 53 |
|
preclinical cro companies in germany |
17 | 40 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ppd wiki |
14 | 3.5% |
|
ppd medical |
17 | 2.62% |
|
irb clinical trials |
12 | 3.21% |
|
institutional review board |
33 | 0.26% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.6% | |
| 28.6% | |
| 7.4% | |
| Website | Referral Sites |
|---|---|
| 129 | |
| 116 | |
| 58 | |
| 35 | |
| 15 |
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