pbc.gov.cn Overview
Alexa Rank
7,428
Daily Pageviews per Visitor
5.0
Daily Time on Site
3:25
Bounce Rate
22.0%
Search Traffic
8.3%
Total Sites Linking In
4,951
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
97.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
1,154 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
中国人民银行 |
18.25% |
|
pboc |
11.58% |
|
people's bank of china |
5.03% |
|
人民银行 |
4.96% |
|
bank of china |
3.83% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 15,690 | |
| 4,577 | |
| 764 | |
| 1,696 | |
| 12,287 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
人民币汇率指数 一篮子货币 |
30 | 7 |
|
美元对人民币汇率 |
27 | 41 |
|
美元人民币汇率 |
26 | 41 |
|
美元汇率 |
25 | 47 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
美元汇率 |
61 | 47 |
|
china bank |
56 | 33 |
|
习近平 |
63 | 49 |
|
中行牌价 |
46 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pboc website |
20 | 56 |
|
人民币 vs 美元 |
18 | 28 |
|
rmb price |
10 | 67 |
|
fx market |
8 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
chinese central bank |
16 | 2.08% |
|
汇率 |
50 | 0.03% |
|
普惠 |
15 | 3.35% |
|
关于进一步防范和处置虚拟货币交易炒作风险的通知 |
12 | 4.38% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.3% | |
| 37.8% | |
| 11.5% | |
| 8.3% | |
| 3.6% |
| Website | Referral Sites |
|---|---|
| 5 k | |
| 2 k | |
| 657 | |
| 376 | |
| 275 |
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