boc.cn Overview
Alexa Rank
760
Daily Pageviews per Visitor
2.4
Daily Time on Site
2:06
Bounce Rate
54.0%
Search Traffic
13.3%
Total Sites Linking In
4,346
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
94.9% |
|
Hong Kong |
1.9% |
|
United States |
1.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
258 |
|
Hong Kong |
505 |
|
United States |
22,384 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
汇率 |
14.03% |
|
bank of china |
9.3% |
|
中国银行 |
4.97% |
|
欧元人民币汇率 |
3.91% |
|
boc |
2.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 3,876 | |
| 3,955 | |
| 5,126 | |
| 2,515 | |
| 15,734 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6 | 10 | |
| 4 | 341 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
foreign exchange |
1 | 1,334 |
|
commercial banks |
1 | 1,334 |
|
bank of china |
3 | 454 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
rmb |
31 | 47 |
|
cny remittance to remit |
31 | 8 |
|
定期存款利率 |
28 | 16 |
|
prime rate |
26 | 51 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
rmb |
50 | 47 |
|
美元指数 |
55 | 29 |
|
上证指数 |
66 | 42 |
|
黄金 |
66 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
bank of china online banking |
41 | 9 |
|
boc online |
37 | 18 |
|
boc online banking |
36 | 18 |
|
bochk online banking |
31 | 7 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
人民币兑日元 |
22 | 1.52% |
|
銀行 |
37 | 0.22% |
|
人民币 港币 |
22 | 1.95% |
|
中国银行 香港 |
14 | 4.94% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.7% | |
| 18.4% | |
| 18.2% | |
| 17.4% | |
| 13.3% |
| Website | Referral Sites |
|---|---|
| 4.3 k | |
| 603 | |
| 566 | |
| 21 |
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