open.ac.uk Overview
Alexa Rank
10,195
Daily Pageviews per Visitor
4.3
Daily Time on Site
8:52
Bounce Rate
29.5%
Search Traffic
24.7%
Total Sites Linking In
7,829
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
51.4% |
|
United States |
8.4% |
|
China |
8.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
278 |
|
United States |
17,640 |
|
China |
23,731 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
open university |
8.02% |
|
ou |
6.19% |
|
the open university |
3.05% |
|
a5 size |
1.13% |
|
a5 paper size |
1.03% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 30,666 | |
| 32,965 | |
| 42,526 | |
| 40,294 | |
| 36,288 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 8,039 | 14 | |
| 5,384 | 39 | |
| 3,755 | 35 | |
| 3,651 | 23 | |
| 61 | 36 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
lead authors |
0 | 0 |
|
food security |
0 | 0 |
|
sheffield |
19 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
gibbs reflective cycle |
35 | 29 |
|
online course |
29 | 37 |
|
reflective |
28 | 38 |
|
online education |
28 | 38 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
computer science |
72 | 51 |
|
online course |
33 | 37 |
|
mechanical engineering |
71 | 49 |
|
online studies |
59 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online courses |
43 | 59 |
|
online learning |
42 | 64 |
|
online university |
41 | 60 |
|
online university courses |
41 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
teaching assistant |
34 | 0.3% |
|
klaricid |
23 | 3.65% |
|
physics and god |
11 | 4.33% |
|
bsc nursing |
33 | 0.26% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.1% | |
| 38.4% | |
| 34.8% | |
| 24.7% | |
| Website | Referral Sites |
|---|---|
| 17.3 k | |
| 7.8 k | |
| 5.9 k | |
| 4.8 k | |
| 362 |
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