open.edu Overview
Alexa Rank
30,325
Daily Pageviews per Visitor
2.4
Daily Time on Site
4:37
Bounce Rate
58.0%
Search Traffic
57.6%
Total Sites Linking In
4,841
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
17.7% |
|
United Kingdom |
15.9% |
|
India |
14.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
26,561 |
|
United Kingdom |
3,427 |
|
India |
25,479 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
open university |
3.85% |
|
itunes |
1.52% |
|
technology |
1.04% |
|
the open university |
0.87% |
|
free courses |
0.68% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 10,034 | |
| 17,996 | |
| 6,539 | |
| 6,627 | |
| 1,091 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 9,977 | 33 | |
| 3,755 | 35 | |
| 3,652 | 23 | |
| 2,147 | 34 | |
| 716 | 23 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
continuing professional development |
199 | 114 |
|
social sciences |
173 | 34 |
|
online courses |
134 | 103 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
management |
38 | 54 |
|
perfect competition |
35 | 36 |
|
team work |
34 | 41 |
|
perfectly competitive market |
33 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
study online |
61 | 25 |
|
mooc |
56 | 52 |
|
it courses |
58 | 27 |
|
marketing courses |
68 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online courses |
38 | 59 |
|
open university free courses |
38 | 10 |
|
free courses |
36 | 54 |
|
online learning |
33 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what does au mean |
19 | 4.46% |
|
seasoned equity offering |
16 | 3.17% |
|
malted barley |
29 | 0.83% |
|
welsh alphabet |
17 | 4.74% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 82.3% | |
| 76.1% | |
| 57.6% | |
| 48.7% | |
| 23.8% |
| Website | Referral Sites |
|---|---|
| 8.4 k | |
| 7.8 k | |
| 4.8 k | |
| 3.4 k | |
| 1.6 k |
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