nifc.gov Overview
Alexa Rank
390,456
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:44
Bounce Rate
63.9%
Search Traffic
49.2%
Total Sites Linking In
2,228
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
48.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
75,080 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
inciweb |
3.46% |
|
sit report |
1.89% |
|
washington fire map |
1.77% |
|
gacc utf |
1.29% |
|
fire map |
1.25% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 208,978 | |
| 728,016 | |
| 880,425 | |
| 2,128,132 | |
| 4,749,218 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 13,565 | 14 | |
| 1,674 | 42 | |
| 98 | 179 | |
| 71 | 180 | |
| 17 | 80 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
wildfire |
13 | 360 |
|
fire fighters |
18 | 267 |
|
national forests |
4 | 25 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
smoke map |
40 | 39 |
|
wildfire smoke map |
38 | 35 |
|
ferguson fire map |
33 | 42 |
|
colorado fire map |
33 | 36 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
sugar pine fire |
57 | 21 |
|
wildfires in oregon 2018 |
58 | 20 |
|
fires in oregon 2018 |
64 | 25 |
|
fire map colorado |
62 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
wildfire website |
30 | 62 |
|
fire site report |
27 | 62 |
|
forest fire website |
25 | 12 |
|
ad pay plan 2018 |
21 | 14 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
1 micron |
25 | 1.68% |
|
noaa fire weather |
19 | 4.05% |
|
interagency |
26 | 2.34% |
|
fire plane |
16 | 3.99% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.6% | |
| 49.2% | |
| 47.4% | |
| 37.1% | |
| Website | Referral Sites |
|---|---|
| 2.4 k | |
| 2.2 k | |
| 568 | |
| 143 | |
| 83 |
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