napier.ac.uk Overview
Alexa Rank
20,497
Daily Pageviews per Visitor
5.9
Daily Time on Site
6:19
Bounce Rate
27.4%
Search Traffic
13.1%
Total Sites Linking In
1,789
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
69.1% |
|
India |
9.4% |
|
Pakistan |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,306 |
|
India |
57,940 |
|
Pakistan |
16,880 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
edinburgh napier university |
20.14% |
|
my napier |
2.73% |
|
edinburgh napier university payment |
2.7% |
|
napier university |
2.62% |
|
napier |
2.45% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 23,850 | |
| 10,555 | |
| 33,473 | |
| 32,450 | |
| 4,200,920 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,294 | 7 | |
| 3,156 | 16 | |
| 1,531 | 12 | |
| 571 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
vice chancellor |
16 | 33 |
|
academic staff |
32 | 12 |
|
academic year |
47 | 16 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
msc nursing in uk for international students |
20 | 9 |
|
film to media |
19 | 29 |
|
academic writing |
18 | 35 |
|
top up degree |
18 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
master of business administration |
27 | 37 |
|
hospitality management |
59 | 34 |
|
biomedical science |
66 | 32 |
|
computer science |
72 | 51 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
how to save emails from outlook |
18 | 20 |
|
mba marketing online |
17 | 59 |
|
how to save outlook emails |
16 | 21 |
|
mba international marketing online degree |
16 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cooja simulator |
15 | 2.87% |
|
enu |
31 | 0.95% |
|
moodle |
62 | 0.01% |
|
construction project management |
29 | 0.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 34% | |
| 31.2% | |
| 28.1% | |
| 13.1% | |
| Website | Referral Sites |
|---|---|
| 2.8 k | |
| 1.8 k | |
| 1.1 k | |
| 591 | |
| 59 |
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