hw.ac.uk Overview
Alexa Rank
10,436
Daily Pageviews per Visitor
3.2
Daily Time on Site
5:11
Bounce Rate
37.8%
Search Traffic
25.9%
Total Sites Linking In
3,177
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
21.9% |
|
China |
20.2% |
|
India |
10.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,933 |
|
China |
24,819 |
|
India |
23,736 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
scholar |
6.21% |
|
heriot watt university |
5.57% |
|
heriot-watt university |
2.97% |
|
heriot watt |
2.22% |
|
heriot watt dubai |
1.87% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 66,307 | |
| 24,065 | |
| 20,663 | |
| 14,964 | |
| 47,910 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,986 | 12 | |
| 5,292 | 7 | |
| 2,428 | 8 | |
| 2,050 | 14 | |
| 396 | 24 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
scottish |
7 | 72 |
|
scotland |
12 | 31 |
|
higher education |
24 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
pgde scotland |
27 | 29 |
|
energy engineering |
26 | 24 |
|
analytical chemistry |
25 | 36 |
|
ma product design |
25 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
php in_array |
65 | 42 |
|
php file_get_contents |
65 | 36 |
|
array_filter |
63 | 35 |
|
simplexml_load_string |
63 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
mba international marketing online degree |
22 | 49 |
|
petroleum engineering masters online |
20 | 59 |
|
masters in petroleum engineering online |
18 | 62 |
|
london living cost for international students |
16 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
fetch assoc |
15 | 3.03% |
|
dissertation |
49 | 0.08% |
|
tesla wiki |
34 | 0.26% |
|
imagecopyresampled |
27 | 0.79% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 49.4% | |
| 35.3% | |
| 28.8% | |
| 28.7% | |
| 25.9% |
| Website | Referral Sites |
|---|---|
| 4.8 k | |
| 4.4 k | |
| 3.2 k | |
| 2.8 k | |
| 2.2 k |
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