myhippo.com Overview
Alexa Rank
228,287
Daily Pageviews per Visitor
5.3
Daily Time on Site
3:45
Bounce Rate
20.2%
Search Traffic
3.5%
Total Sites Linking In
162
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
91.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
39,436 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hippo insurance |
47.1% |
|
hippo |
18.97% |
|
hippo home insurance |
8.24% |
|
myhippo |
1.64% |
|
hippo insurance review |
1.63% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 84,956 | |
| - | |
| - | |
| 229,263 | |
| 2,187,240 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 95 | 1 | |
| 66 | 2 | |
| 18 | 8 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
home owners insurance |
10 | 11 |
|
home insurance |
6 | 13 |
|
insurance companies |
5 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
water backup |
17 | 15 |
|
do i need water backup coverage |
17 | 10 |
|
service line endorsement |
17 | 8 |
|
water backup coverage |
16 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hipoo |
54 | 16 |
|
home insurance blogs |
42 | 6 |
|
elephant insurance reviews |
66 | 27 |
|
zebra insurance |
63 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hippo insurance review |
52 | 21 |
|
hippo insurance reviews |
50 | 59 |
|
hippo home insurance reviews |
47 | 54 |
|
hippo home insurance review |
43 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hippo insurance headquarters |
6 | 4.03% |
|
hippo file |
25 | 0.29% |
|
who owns hippo insurance |
8 | 3.47% |
|
hippo real estate |
8 | 2.32% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47.6% | |
| 33.9% | |
| 3.5% | |
| Website | Referral Sites |
|---|---|
| 369 | |
| 162 | |
| 58 |
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