hippo.com Overview
Alexa Rank
83,148
Daily Pageviews per Visitor
2.4
Daily Time on Site
2:09
Bounce Rate
62.9%
Search Traffic
49.4%
Total Sites Linking In
369
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
51.3% |
|
India |
8.9% |
|
Israel |
4.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
28,864 |
|
India |
126,038 |
|
Israel |
8,300 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hippo insurance |
26.92% |
|
hippo |
16.39% |
|
hippo stock |
3.35% |
|
hippo home insurance |
2.93% |
|
"\"hippo insurance\"" |
1.85% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 220,261 | |
| 15,811 | |
| 121,160 | |
| 664,188 | |
| 315,228 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 749 | 1 | |
| 538 | 40 | |
| 98 | 20 | |
| 66 | 2 | |
| 18 | 8 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
lemonade |
0 | 0 |
|
insurance policy |
22 | 2 |
|
insurance companies |
34 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
peril in insurance |
26 | 10 |
|
coverage c homeowners |
24 | 11 |
|
ho4 |
22 | 26 |
|
what is a peril in insurance |
22 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance companies |
68 | 46 |
|
pet insurance |
62 | 55 |
|
cheap car insurance |
61 | 46 |
|
compare insurance quotes |
60 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hippo insurance reviews |
23 | 59 |
|
hippo company |
21 | 72 |
|
hippo insurance review |
20 | 21 |
|
hippo home insurance reviews |
19 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hipo |
35 | 0.46% |
|
creative financing for real estate |
13 | 3.87% |
|
creative financing |
17 | 2.68% |
|
home maintenance checklist |
31 | 0.46% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.9% | |
| 49.4% | |
| 34.8% | |
| 22.4% | |
| 3.5% |
| Website | Referral Sites |
|---|---|
| 1.3 k | |
| 369 | |
| 331 | |
| 162 | |
| 60 |
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