my.gov.au Overview
Alexa Rank
2,401
Daily Pageviews per Visitor
3.58
Daily Time on Site
2:52
Bounce Rate
13.8%
Search Traffic
16.7%
Total Sites Linking In
1,116
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
89.8% |
|
China |
3.8% |
|
United Kingdom |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
34 |
|
China |
15,430 |
|
United Kingdom |
3,382 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mygov |
47.37% |
|
my gov |
14.8% |
|
mygov login |
13.95% |
|
my gov login |
3.52% |
|
mygov australia |
0.9% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,356 | |
| 6,509 | |
| 4,054 | |
| 15,634 | |
| 20,086 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,855 | 19 | |
| 1,509 | 88 | |
| 16 | 20 | |
| 3 | 143 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
capital gains |
0 | 0 |
|
tax returns |
0 | 0 |
|
income taxes |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
business portal |
39 | 35 |
|
taxable income |
35 | 37 |
|
service australia |
35 | 20 |
|
online services for business |
35 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
online services for business |
49 | 14 |
|
hpos |
40 | 20 |
|
proda |
42 | 34 |
|
centrelink rent assistance |
27 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
medicare online |
47 | 16 |
|
medicare online account |
42 | 12 |
|
how to get linking code for centrelink |
42 | 10 |
|
mygov website |
41 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
out |
57 | 0.02% |
|
mytax portal |
23 | 1.81% |
|
ato tax |
21 | 2.1% |
|
my. |
36 | 0.44% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 43.8% | |
| 29.7% | |
| 16.7% | |
| 1.9% | |
| 0.1% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 3.5 k | |
| 1.1 k | |
| 1 k | |
| 707 |
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