ato.gov.au Overview
Alexa Rank
4,059
Daily Pageviews per Visitor
5.30
Daily Time on Site
5:23
Bounce Rate
27.9%
Search Traffic
29%
Total Sites Linking In
7,716
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
84.5% |
|
United States |
3.6% |
|
China |
3.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
67 |
|
United States |
24,555 |
|
China |
24,738 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ato business portal |
2.59% |
|
ato |
2.5% |
|
ato portal |
1.85% |
|
mygov |
1.65% |
|
abn lookup |
1.28% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,396 | |
| 5,530 | |
| 20,149 | |
| 1,212 | |
| 6,531 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,855 | 19 | |
| 1,509 | 88 | |
| 1,493 | 9 | |
| 1,111 | 16 | |
| 3 | 143 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
tax returns |
523 | 25 |
|
income taxes |
420 | 22 |
|
traditional owners |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
medicare contact number |
33 | 26 |
|
australian government |
31 | 31 |
|
covid disaster payment dates |
31 | 10 |
|
accounts |
30 | 42 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
accountants online |
42 | 6 |
|
best superannuation |
57 | 9 |
|
best super funds |
48 | 12 |
|
age pension |
54 | 22 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
website |
48 | 68 |
|
online services |
43 | 63 |
|
online services for business |
36 | 49 |
|
pay |
35 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
electronic invoicing |
18 | 3.68% |
|
mygov login nsw |
13 | 2.91% |
|
roll over |
31 | 0.45% |
|
covid business grant |
13 | 2.73% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56% | |
| 44.1% | |
| 29% | |
| 19.7% | |
| 16.4% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 6 k | |
| 3.5 k | |
| 2.7 k | |
| 1.1 k |
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