mcap.com Overview
Alexa Rank
251,745
Daily Pageviews per Visitor
3.8
Daily Time on Site
3:50
Bounce Rate
32.6%
Search Traffic
27.6%
Total Sites Linking In
209
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Canada |
91.5% |
|
United States |
7.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Canada |
4,679 |
|
United States |
302,330 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mcap |
27.2% |
|
mcap login |
20.09% |
|
mcap mortgage rates |
4.76% |
|
mcap mortgage |
4.39% |
|
mortgage payment calculator |
2.02% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 338,227 | |
| 1,057,089 | |
| 168,892 | |
| 1,418,842 | |
| 226,455 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 244 | 1 | |
| 51 | 1 | |
| 12 | 87 | |
| 2 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
credit rating |
2 | 249 |
|
fixed rate |
2 | 238 |
|
mortgage payments |
4 | 243 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
myrmg |
27 | 14 |
|
rmg |
21 | 35 |
|
gift letter |
20 | 27 |
|
rmg gateway |
20 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
prime mortgage rate |
30 | 23 |
|
mortgage insurance calculator |
60 | 31 |
|
mortgage affordability calculator |
66 | 40 |
|
mortgage refinance calculator |
65 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
residential mortgage solutions in canada |
24 | 11 |
|
mortgage company |
13 | 68 |
|
rmg company |
10 | 45 |
|
computershare trust company of canada |
9 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
commercial mortgage |
26 | 0.99% |
|
bank of canada prime rate history |
15 | 4.24% |
|
wsj prime rate history |
27 | 0.85% |
|
historical prime rate |
28 | 0.81% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 72.7% | |
| 27.6% | |
| 26.4% | |
| 18.6% | |
| Website | Referral Sites |
|---|---|
| 232 | |
| 209 | |
| 179 | |
| 124 | |
| 4 |
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