firstnational.ca Overview
Alexa Rank
171,228
Daily Pageviews per Visitor
4.0
Daily Time on Site
4:12
Bounce Rate
21.9%
Search Traffic
25.6%
Total Sites Linking In
232
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Canada |
96.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Canada |
2,323 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
first national |
23.03% |
|
first national mortgage |
20.74% |
|
first national financial |
5.38% |
|
first national bank |
4.64% |
|
first national my mortgage |
4.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 991,252 | |
| 229,727 | |
| 687,946 | |
| 57,707 | |
| 253,284 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 244 | 1 | |
| 118 | 0 | |
| 51 | 1 | |
| 28 | 2 | |
| 19 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
fixed rate |
7 | 6 |
|
mortgage payments |
73 | 1 |
|
interest rates |
86 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mortgage brokers |
29 | 29 |
|
mortgage solutions provider in canada |
28 | 11 |
|
bad credit mortgage |
26 | 25 |
|
mortgage options ontario canada |
26 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
fnb |
50 | 55 |
|
firstnational bank |
55 | 20 |
|
first national bank locations |
48 | 23 |
|
fnb bank |
47 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
mortgage solution canada |
36 | 36 |
|
residential mortgage solutions in canada |
32 | 11 |
|
mortgage solutions provider in canada |
28 | 40 |
|
mortgage options ontario canada |
26 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mymortgage |
27 | 2.47% |
|
first financial |
40 | 0.24% |
|
commercial mortgage |
26 | 0.76% |
|
mortgage payment calculator |
56 | 0.01% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 75% | |
| 57.1% | |
| 50% | |
| 25.6% | |
| Website | Referral Sites |
|---|---|
| 232 | |
| 179 | |
| 73 | |
| 43 | |
| 40 |
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