kraftheinzcompany.com Overview
Alexa Rank
161,248
Daily Pageviews per Visitor
1.8
Daily Time on Site
1:23
Bounce Rate
55.5%
Search Traffic
52.3%
Total Sites Linking In
1,053
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
28.0% |
|
India |
27.0% |
|
Canada |
9.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
97,462 |
|
India |
97,648 |
|
Canada |
35,233 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kraft heinz |
23.4% |
|
kraft |
9.51% |
|
kraft foods |
5.79% |
|
heinz |
4.17% |
|
kraft heinz careers |
3.41% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 263,431 | |
| 566,890 | |
| 293,536 | |
| 1,051,634 | |
| 4,604,532 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 60 | 98 | |
| 57 | 22 | |
| 35 | 15 | |
| 24 | 20 | |
| 3 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
school children |
2 | 4 |
|
magic breakfast |
2 | 4 |
|
breakfast |
4 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ketchup |
32 | 53 |
|
heinz tomato ketchup |
31 | 22 |
|
simply heinz |
27 | 17 |
|
heinz recipes |
26 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
heinz tomato ketchup |
70 | 22 |
|
ketchup |
78 | 53 |
|
hp sauce |
44 | 34 |
|
heinz baked beans |
52 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kraft heinz company |
44 | 58 |
|
the kraft heinz company |
36 | 59 |
|
kraft company |
32 | 58 |
|
h. j. heinz company |
29 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
o that's good |
27 | 1.54% |
|
kraft cheese |
28 | 1.04% |
|
cool whip |
38 | 0.17% |
|
heinz ketchup |
37 | 0.19% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76% | |
| 57.5% | |
| 52.3% | |
| 12.3% | |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 671 | |
| 183 | |
| 82 | |
| 23 |
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