heinz.com Overview

Alexa Rank

297,807

Daily Pageviews per Visitor

2.0

Daily Time on Site

1:51

Bounce Rate

49.3%

Search Traffic

65.6%

Total Sites Linking In

671

Traffic Statistics

Audience Geography

United States
Others
Visitors by Country Site Traffic

United States

 17.7%
Rankings by Country Alexa Rank #

United States

 172,883

Keyword Analysis

Top Keywords

heinz
heinz ketchup
ketchup
mayochup
heinz mayonnaise
Top Keywords Search Traffic

heinz

 23.61%

heinz ketchup

 13.61%

ketchup

 11.12%

mayochup

 2.3%

heinz mayonnaise

 2.22%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
1,093,861
157,367
-
-
542,625

Social Engagement

Websites Total Articles Engagement
60 98
57 22
35 15
Topic Total Articles Engagement

school children

 0 0

breakfast

 0 0

magic breakfast

 0 0

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic		 Search
Popularity

kraft heinz uk

 20 7

kraft heinz brands

 19 22

kraft heinz products

 19 18

kraft products

 18 19

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site		 Search
Popularity

hp sauce

 44 34

kraft heinz products

 15 18

kraft products

 57 19

kraftheinz

 58 19

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic		 Organic
Competition

h. j. heinz company

 29 53

h j heinz company

 28 25

kraft heinz company

 22 58

heinz company

 21 49

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity		 Organic Share
of Voice

ketch up

 16 2.93%

fancy sauce

 20 2.59%

white vinegar

 38 0.2%

heinz baked beans

 28 0.78%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
65.6%
56%
Website Referral Sites
1.1 k
671
183

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