kantarmedia.com Overview
Alexa Rank
1,336,261
Daily Pageviews per Visitor
1
Daily Time on Site
0:43
Bounce Rate
63.6%
Total Sites Linking In
1,291
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kantar media |
18.14% |
|
kantar |
11.68% |
|
dma meaning |
2.22% |
|
srds |
1.87% |
|
kantar media spend |
1.31% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 6,384,444 | |
| 34,576 | |
| 4,465,030 | |
| 1,045,575 | |
| 760,730 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,392 | 17 | |
| 184 | 5 | |
| 31 | 8 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
eu referendum |
0 | 0 |
|
general elections |
2 | 9 |
|
great britain |
9 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kantar tns |
25 | 29 |
|
tns |
23 | 37 |
|
kantar bangalore |
22 | 14 |
|
needscope |
21 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
millward brown |
58 | 33 |
|
purchase panel |
52 | 8 |
|
consumer panel |
54 | 11 |
|
fmcg |
68 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kantar market research |
29 | 21 |
|
designated market area |
28 | 51 |
|
dma vs msa |
28 | 56 |
|
msa vs dma |
27 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
dma meaning marketing |
15 | 4.61% |
|
cpm media |
16 | 4.04% |
|
what is a dma |
22 | 2.14% |
|
cpm |
56 | 0.02% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 37% | |
| 10% | |
| Website | Referral Sites |
|---|---|
| 3 k | |
| 1.3 k | |
| 566 | |
| 26 | |
| 1 |
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