kantar.com Overview
Alexa Rank
35,898
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:04
Bounce Rate
60.8%
Search Traffic
45.3%
Total Sites Linking In
3,039
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
17.5% |
|
United States |
9.1% |
|
Mexico |
9.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
24,710 |
|
United States |
52,584 |
|
Mexico |
8,593 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kantar |
22.12% |
|
kantar media |
3.27% |
|
kantar consulting |
3.09% |
|
kantar group |
1.98% |
|
brandz |
1.7% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 224,789 | |
| 26,436 | |
| 1,167,337 | |
| 61,846 | |
| 25,125 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,075 | 4 | |
| 1,383 | 18 | |
| 523 | 3 | |
| 184 | 5 | |
| 137 | 35 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
general elections |
33 | 157 |
|
great britain |
91 | 65 |
|
brand value |
84 | 20 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
brand finance africa |
20 | 9 |
|
fmcg industry |
18 | 29 |
|
brand analysis |
18 | 20 |
|
mediaad |
17 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
best global brands 2018 |
29 | 12 |
|
wpp |
32 | 48 |
|
groupm |
61 | 42 |
|
connected life |
59 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kantar company |
31 | 42 |
|
kantar market research |
30 | 21 |
|
kantar pricing |
30 | 27 |
|
most valuable brands |
25 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cx |
49 | 0.06% |
|
best brand |
21 | 1.98% |
|
china brands |
25 | 1.21% |
|
germany companies |
9 | 3.89% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.8% | |
| 58.6% | |
| 45.3% | |
| 43.3% | |
| Website | Referral Sites |
|---|---|
| 3 k | |
| 2.2 k | |
| 1.3 k | |
| 1.2 k | |
| 767 |
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