fwo.gov.au Overview
Alexa Rank
168,735
Daily Pageviews per Visitor
2.4
Daily Time on Site
3:11
Bounce Rate
51.0%
Search Traffic
51.1%
Total Sites Linking In
158
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
97.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,725 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hospitality award |
4.15% |
|
security award |
2.55% |
|
professional employees award 2020 |
2.19% |
|
clerks award |
1.9% |
|
retail award |
1.79% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 125,199 | |
| 29,174 | |
| 193,408 | |
| 5,169,839 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 765 | 23 | |
| 106 | 11 | |
| 31 | 5 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
legal advice |
0 | 0 |
|
australian government |
0 | 0 |
|
work place |
2 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
building and construction general on-site award 2010 |
36 | 9 |
|
fair work act 2009 |
32 | 24 |
|
fair work act |
30 | 27 |
|
fairwork |
27 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
fair work act |
52 | 27 |
|
annual leave paid out |
46 | 3 |
|
annual leave payout |
54 | 10 |
|
fair work act 2009 |
19 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
general retail industry award 2010 |
48 | 38 |
|
retail award |
47 | 34 |
|
general retail award |
44 | 42 |
|
general retail industry award |
44 | 41 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
social community |
20 | 2.01% |
|
award rate |
12 | 4.15% |
|
storage services |
21 | 0.62% |
|
construction awards |
13 | 3.65% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.2% | |
| 51.1% | |
| 28.5% | |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 1.3 k | |
| 158 | |
| 71 |
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