britishairways.com Overview
Alexa Rank
4,617
Daily Pageviews per Visitor
4.3
Daily Time on Site
7:06
Bounce Rate
19.3%
Search Traffic
41.2%
Total Sites Linking In
8,139
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
42.2% |
|
United States |
18.3% |
|
South Africa |
6.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
181 |
|
United States |
3,736 |
|
South Africa |
480 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
british airways |
40.72% |
|
ba |
3.98% |
|
british airways check in |
1.71% |
|
britishairways |
1.22% |
|
british airways flights |
1.05% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 37,610 | |
| 56,559 | |
| 3,057 | |
| 5,601 | |
| 21,892 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 828 | 56 | |
| 694 | 125 | |
| 239 | 9 | |
| 97 | 38 | |
| 4 | 33 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
self isolate |
4 | 2,250 |
|
uk government |
27 | 774 |
|
car parks |
5 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
air china |
28 | 54 |
|
saudia airlines |
28 | 42 |
|
aegean airlines |
25 | 54 |
|
royal air maroc |
24 | 51 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
turkish airlines |
61 | 64 |
|
singapore airlines |
29 | 63 |
|
austrian airlines |
17 | 53 |
|
air china |
56 | 54 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
british airways online check in |
35 | 28 |
|
british airways online checkin |
31 | 61 |
|
economy vs premium economy |
25 | 71 |
|
premium economy vs economy |
25 | 67 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
lockheed martin |
56 | 0.02% |
|
paramount times square |
28 | 0.91% |
|
flight number |
29 | 0.58% |
|
abama tenerife |
14 | 4.48% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.8% | |
| 59.7% | |
| 41.2% | |
| 2.4% | |
| 0.1% |
| Website | Referral Sites |
|---|---|
| 8.1 k | |
| 3 k | |
| 1.9 k | |
| 1.5 k | |
| 104 |
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