bankofchina.com Overview
Alexa Rank
3,876
Daily Pageviews per Visitor
1.8
Daily Time on Site
2:42
Bounce Rate
58.4%
Search Traffic
18.4%
Total Sites Linking In
566
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
89.4% |
|
Macao |
3.4% |
|
Hong Kong |
3.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
991 |
|
Macao |
91 |
|
Hong Kong |
1,039 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bank of china |
9.28% |
|
中国银行 |
7.5% |
|
boc |
2.94% |
|
usd to rmb |
2.53% |
|
boc macau |
2.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 760 | |
| 3,955 | |
| 5,126 | |
| 3,333 | |
| 72,241 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6 | 10 | |
| 4 | 341 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
foreign exchange |
2 | 28 |
|
commercial banks |
1 | 1 |
|
bank of china |
3 | 19 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
美元汇率 |
30 | 47 |
|
人民币兑美元 |
29 | 34 |
|
中国银行汇率计算器 |
29 | 10 |
|
china ebanking |
29 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
boc hk |
51 | 28 |
|
美元汇率 |
61 | 47 |
|
银行理财产品 |
60 | 11 |
|
shipping guarantee |
55 | 10 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
bank of china online banking |
49 | 9 |
|
boc online |
47 | 18 |
|
boc online banking |
46 | 18 |
|
bank of china online |
35 | 7 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
信用证 |
21 | 2.62% |
|
中国银行信用卡 |
25 | 2.17% |
|
rmb cad |
17 | 2.69% |
|
boc e banking |
27 | 1.29% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 18.4% | |
| 18.2% | |
| 17.4% | |
| 13.3% | |
| 0% |
| Website | Referral Sites |
|---|---|
| 4.8 k | |
| 4.3 k | |
| 603 | |
| 566 | |
| 53 |
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