zurich.com.my Overview
Alexa Rank
60,849
Daily Pageviews per Visitor
11
Daily Time on Site
28:35
Bounce Rate
14.2%
Search Traffic
23.4%
Total Sites Linking In
48
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Malaysia |
95.2% |
|
United States |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Malaysia |
275 |
|
United States |
130,254 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
icms zurich |
16.06% |
|
zurich takaful |
9.27% |
|
zurich |
6.08% |
|
zurich insurance |
5.27% |
|
zurich portal |
4.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 352,030 | |
| 92,642 | |
| 133,531 | |
| 1,559,206 | |
| 657,663 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
online car insurance malaysia |
35 | 7 |
|
car insurance |
34 | 59 |
|
renew car insurance |
33 | 26 |
|
car insurance online |
32 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance company |
61 | 35 |
|
car insurance |
66 | 59 |
|
life insurance |
68 | 55 |
|
home insurance |
68 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
insurance online malaysia |
46 | 15 |
|
online car insurance malaysia |
35 | 46 |
|
buy insurance online |
33 | 60 |
|
car insurance online |
32 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
product liability insurance |
33 | 0.38% |
|
login id |
16 | 2.62% |
|
zurich life insurance |
17 | 3.27% |
|
zurich car insurance |
14 | 4.97% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 81% | |
| 38.5% | |
| 38.3% | |
| 23.4% | |
| Website | Referral Sites |
|---|---|
| 80 | |
| 73 | |
| 48 | |
| 34 | |
| 32 |
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