zumtobel.com Overview
Alexa Rank
623,171
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:51
Bounce Rate
51.7%
Search Traffic
64.4%
Total Sites Linking In
712
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Belgium |
4.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Belgium |
43,961 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zumtobel |
15.89% |
|
zumtobel lighting |
6.98% |
|
downlight zumtobel |
5.52% |
|
zumtobel group |
3.42% |
|
zumtobel panos |
3.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 397,768 | |
| 3,191,997 | |
| 211,740 | |
| 1,471,713 | |
| 561,075 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 74 | 16 | |
| 9 | 1 | |
| 2 | 5 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
lighting design |
0 | 0 |
|
data privacy |
0 | 0 |
|
digital formats |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
indoor luminaires |
29 | 10 |
|
indoor lighting |
28 | 23 |
|
lighting products |
28 | 18 |
|
bollard |
27 | 42 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
philips lighting |
56 | 42 |
|
architectural lighting |
53 | 26 |
|
dialux |
25 | 36 |
|
led lamp |
68 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
lighting website |
35 | 51 |
|
best office lighting consultants |
28 | 42 |
|
lighting company website |
19 | 52 |
|
led lighting solutions |
18 | 40 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
office lighting |
29 | 0.93% |
|
office light |
18 | 2.36% |
|
panos |
31 | 1.14% |
|
teela |
30 | 0.48% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.4% | |
| 53.9% | |
| 47.6% | |
| 45.8% | |
| Website | Referral Sites |
|---|---|
| 712 | |
| 568 | |
| 548 | |
| 126 | |
| 76 |
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